Uggly&Co riders Brad Ray and Kyle Ryde delivered a standout weekend at the Bennetts British Superbike Championship at Snetterton, giving the brand a strong presence both on and off the circuit.
With both riders fighting at the front, Uggly&Co merchandise appearing throughout the paddock and plenty of support around the stand, the weekend brought together racing, clothing and the community behind the brand.
From Brad Ray taking pole position in qualifying to Kyle Ryde claiming victory in Race 3, Snetterton produced plenty of memorable moments.
Brad Ray Takes P1 in Qualifying
Brad Ray started the weekend in impressive form, securing P1 in qualifying and putting himself at the front of the grid.
Qualifying at the top in British Superbikes takes outright speed, confidence and precision. Brad’s performance showed that he had the pace to challenge throughout the weekend and gave the Uggly&Co community plenty to celebrate before racing had even begun.
Seeing an Uggly&Co-supported rider at the top of the timing screens was the perfect way to start the Snetterton round.
A Difficult Race 2 for Brad Ray
Motorsport weekends can change quickly, and Brad’s Race 2 ended with a crash.
The most important news was that Brad was okay and able to return to the motorcycle for Race 3. After showing such strong pace earlier in the weekend, it was great to see him back out on track and ready to compete again.
The moment highlighted the determination and resilience required at the highest level of British motorcycle racing. Riders must be able to reset, regroup and focus on the next opportunity, even after a difficult result.
Kyle Ryde Wins Race 3 at Snetterton
Kyle Ryde finished the weekend on a high by taking P1 in Race 3.
It was a brilliant performance from Kyle and a strong result for everyone supporting him throughout the weekend. Winning in British Superbikes means managing pressure, maintaining consistent pace and taking every opportunity when it appears.
Kyle’s Race 3 victory gave Uggly&Co another major moment to celebrate and rounded off an event filled with speed, drama and determination.
With Brad showing his pace in qualifying and Kyle standing on the top step after Race 3, the Uggly&Co riders made their presence felt throughout the Snetterton weekend.
Uggly&Co Around the BSB Paddock
The Uggly&Co presence at Snetterton extended beyond the racing.
Across the weekend, rider merchandise and Uggly&Co clothing could be seen around the paddock, at the stand and among the fans supporting Brad Ray and Kyle Ryde.
Race weekends give supporters the chance to connect with the riders and teams in a way that is not possible through a screen. Fans can visit the stand, explore the latest collections and wear merchandise connected directly to the riders competing on track.
It is this connection between racing and clothing that sits at the heart of Uggly&Co.
Rider Merchandise Inspired by the Racetrack
Uggly&Co rider merchandise is designed to celebrate the personalities, racing careers and stories behind the riders.
At Snetterton, the clothing was not simply merchandise displayed on a stand. It was part of the atmosphere around the event, worn by fans while the riders featured on the designs competed at the front of the British Superbike field.
Brad Ray and Kyle Ryde merchandise gave supporters a way to represent their favourite riders throughout the weekend and take a part of the BSB experience home with them.
From rider T-shirts and hats to race-inspired clothing, every product helps connect the Uggly&Co community with the action happening on track.
Racing, Clothing and Community
British Superbikes is about more than race results.
It is about the riders, teams, mechanics, supporters and brands that come together at each circuit. Snetterton showed how racing can create a genuine community, with fans gathering around the paddock, meeting the riders and sharing their passion for motorcycles.
Uggly&Co is proud to support racers such as Brad Ray and Kyle Ryde while creating clothing that represents the culture surrounding the sport.
The standout results from the weekend made that connection even stronger.
A Memorable BSB Snetterton Weekend
Snetterton delivered everything expected from a British Superbike weekend: close competition, difficult moments, impressive comebacks and a race victory to finish the event.
Brad Ray’s P1 in qualifying demonstrated his speed, while his return for Race 3 after his Race 2 crash showed his determination. Kyle Ryde’s Race 3 victory then provided the perfect ending to the weekend.
A huge thank you goes to everyone who visited the Uggly&Co stand, supported the riders and represented the brand around the paddock.
We will see you at the next race.
Shop Brad Ray and Kyle Ryde Merchandise
Explore the latest Brad Ray and Kyle Ryde merchandise from Uggly&Co, including rider T-shirts, hats and race-inspired motorcycle clothing.
