Brands Hatch always feels like a proper British Superbike weekend. The circuit is packed with history, fans can get close to the action and the atmosphere builds from the moment the first bikes head out on track.
For Uggly&Co, this round had even more meaning as it was Brad Ray’s home race. With Brad representing Uggly&Co on track, Kyle Ryde fighting at the front of the championship and a special edition T-shirt released for the weekend, there was plenty for the team and fans to get behind.
It turned into a brilliant few days of racing, rider support and big moments for everyone involved with Uggly&Co.
Brad Ray’s Home Round
Brands Hatch is always an important round for Brad Ray, with the circuit sitting close to home and bringing out plenty of local support.
From the moment we arrived, it was clear how many fans had come to see Brad race. There were Uggly&Co caps, T-shirts and hoodies all around the circuit, with supporters stopping to talk about the weekend and show their backing.
Home rounds always carry a bit of extra pressure, but they also bring a completely different level of energy. Every time Brad headed out on track, the crowd reaction made it clear just how much support he had behind him.
For Uggly&Co, it was great to be there throughout the weekend and celebrate the connection between Brad, the brand and the fans who continue to support him.
Brad has been a huge part of the Uggly&Co racing family, and weekends like Brands Hatch show exactly why. His determination, approach to racing and connection with supporters fit perfectly with what the brand stands for.
Fans can continue to back Brad by exploring the full Bradley Ray #28 collection, which features official caps, T-shirts, hoodies and other limited rider pieces.
The Bradley Ray Home Round T-Shirt
To mark Brad’s home round, we released the special edition Bradley Ray Home Round T-Shirt.
The design was created specifically to celebrate Brands Hatch and give fans something they could wear at the circuit and long after the weekend had finished. It brings together Brad’s racing identity and the Uggly&Co style, creating a piece that feels just as at home in the paddock as it does away from the track.
Seeing fans wearing the shirt around Brands Hatch was one of the best parts of the weekend. It gave the round a real sense of occasion and made the support for Brad feel even more visible.
Rider merchandise should feel like more than a souvenir. It should represent the rider, the moment and the people who were there to experience it. That was exactly the aim with this limited release.
The Bradley Ray Home Round T-Shirt is available now, giving fans who could not make it to Brands Hatch the chance to pick one up and be part of the weekend.
Supporters can also complete the race day look with the Bradley Ray #28 Trucker Hat, featuring Brad’s unmistakable pink and purple colours.
Kyle Ryde Takes the Race 2 Win
The biggest result of the weekend for the Uggly&Co team came in Race 2, when Kyle Ryde took the victory.
Kyle delivered another strong performance when it mattered, fighting at the front and securing a result that kept him at the top of the championship standings.
Watching an Uggly&Co rider take the win is always a proud moment, especially at a circuit like Brands Hatch. The racing was close, the pressure was high and there was little room for error, but Kyle handled it brilliantly.
The victory added another major result to what has already been a strong season. Staying at the top of the standings takes consistency as well as outright speed, and Kyle continues to show both.
Every race weekend brings new challenges, but he keeps finding a way to stay in the fight and collect important points. Race 2 at Brands Hatch was another example of that.
Fans can represent the championship leader with the Kyle Ryde #1 x Diamond T-Shirt, a heavyweight black tee featuring Kyle’s number one and the Uggly&Co Diamond design.
The White Kyle Ryde Back to Back T-Shirt is another standout choice for anyone who has followed Kyle’s success and wants to back him throughout the season.
Brad Ray Continues His Strong Season
Alongside Kyle’s championship lead, Brad Ray also continues to sit strongly in third place in the standings.
Brad has remained one of the main contenders throughout the season, regularly fighting near the front and keeping himself firmly in the championship conversation.
A long season is never decided by one weekend. It takes strong performances across different circuits, changing conditions and a packed schedule. Brad’s position shows the level he has maintained and the consistency he continues to bring.
Having two Uggly&Co riders sitting inside the top three is something the whole team can be proud of.
It also gives every race weekend even more meaning. Whether Kyle is defending the championship lead or Brad is pushing to close the gap, there is always something for Uggly&Co fans to follow.
With more racing still to come, both riders remain in strong positions as the season continues. You can find more official rider clothing, caps and accessories in the complete Kyle Ryde merchandise collection and Bradley Ray #28 collection.
Connecting with Fans at Brands Hatch
Away from the track, Brands Hatch gave us another chance to meet the people who support Uggly&Co throughout the year.
Race weekends are always busy, but they are also some of the most rewarding days for the team. Fans can see the products in person, meet the people behind the brand and talk about the riders and racing they follow.
We saw plenty of familiar faces over the weekend, as well as supporters visiting Uggly&Co for the first time.
It is always good to hear what people think about the latest products and find out which riders they are supporting. Those conversations play a big part in the community we are continuing to build around the brand.
Seeing Uggly&Co clothing throughout the paddock and grandstands was another reminder of how far the brand has grown. Every cap, T-shirt and hoodie represents someone choosing to support the riders, the team and what Uggly&Co is building.
A Brilliant Weekend at Brands Hatch
Brands Hatch BSB gave us plenty to celebrate.
It was Brad Ray’s home round, we launched a special edition T-shirt in his honour and Kyle Ryde delivered a huge Race 2 victory to stay at the top of the championship standings.
With Brad also holding a strong third place, both Uggly&Co riders remain right in the mix as the season moves forward.
A massive thank you goes to everyone who visited us, supported the riders and represented Uggly&Co around the circuit. The atmosphere at Brands Hatch was brilliant from start to finish.
Shop the limited edition Bradley Ray Home Round T-Shirt and discover more official rider merchandise at ugglyandco.com.
Brands Hatch, you delivered.
