Some designs start with a moodboard. Some start with a sketch. This one started with a conversation.
The Steve Day ‘The Map’ Tee is one of those pieces that could only come from the Isle of Man TT. It has a proper story behind it, a real connection to the Mountain Course and a design that came straight from the notes of someone who knows the TT better than most.
Created in collaboration with Steve Day, Diamond and Uggly&Co, ‘The Map’ Tee takes Steve’s hand-drawn guide to the 37¾ mile Isle of Man TT course and turns it into a piece of wearable road racing history.
How ‘The Map’ Tee Started
The idea came about after Tooey got chatting to Steve Day at the TT.
During the conversation, Tooey noticed that Steve had drawn out his own map of the Isle of Man TT course. It was not a polished design or something made for merchandise. It was a working tool. A personal reference Steve used to help with his commentary and understand the flow of the Mountain Course.
For anyone who knows the TT, that instantly means something.
The Isle of Man TT course is not a normal race circuit. It is 37¾ miles of public roads, villages, jumps, walls, kerbs, fast sections, slow sections, landmarks and corners that all have their own character. To commentate on it properly, you need more than a list of corner names. You need to understand how the whole lap links together.
Steve’s map captured that.
Tooey saw it and proposed the idea: put it on a T-shirt.
From there, ‘The Map’ was created.
From Commentator Notes to Uggly&Co Design
What makes the Steve Day ‘The Map’ Tee special is that it was not created to look like a generic TT graphic.
It came from something real.
The original map was part of Steve’s own process. A way of breaking down the Isle of Man TT Mountain Course so he could guide fans through the lap during live commentary. Every mark, note and section carries a bit of that preparation.
That is what makes the design feel so authentic.
It is not just a road racing T-shirt with a map on the back. It is a snapshot of how one of the most recognisable voices in motorcycle racing prepares to talk viewers through the most famous road race in the world.
For Uggly&Co, that is exactly the kind of story worth turning into a piece of clothing.
Why the Isle of Man TT Course Matters
The Isle of Man TT Mountain Course is one of the most iconic routes in motorsport.
At 37¾ miles long, it runs through towns, villages, countryside and mountain roads. It is fast, technical, dangerous and completely unique. Riders do not just learn corners. They learn bumps, cambers, walls, braking points, wind changes, surface changes and the rhythm of an entire island.
That is why Steve’s map is more than a drawing.
It represents the amount of detail, memory and respect needed to understand the TT. Whether you are riding it, watching it, filming it or commentating on it, the Mountain Course demands proper attention.
The Steve Day ‘The Map’ Tee celebrates that attention to detail.
A T-Shirt for Real Road Racing Fans
The Steve Day ‘The Map’ Tee was made for people who understand the TT.
It is for fans who know the feeling of hearing bikes coming before they see them. The ones who stand at the hedges, follow every sector time, walk through the paddock and know how much work goes into every lap.
It is also for the people who appreciate the unseen side of racing.
The notes. The preparation. The late nights. The little details that help bring a race to life for everyone watching at home or listening from the island.
That is what makes this design different. It connects the fan, the commentator and the course in one piece.
Steve Day Talks Through the Design
To tell the story properly, we made a video with Steve where he talks us through the design himself.
In the video, Steve explains where the map came from, how it helped with his commentary and why the Isle of Man TT course requires such a detailed understanding. Hearing it directly from him adds another layer to the tee.
It shows that this is not just a graphic placed onto cotton. It is a personal piece of TT preparation turned into something fans can wear.
For Uggly&Co, that is the whole point of collaborations like this. They need to mean something. They need to have a reason to exist beyond looking good.
‘The Map’ has that reason.
The Steve Day x Diamond x Uggly&Co Collaboration
The Steve Day ‘The Map’ Tee brings together Steve Day, Diamond and Uggly&Co in a way that feels natural.
Steve brings the story and the original map. Diamond brings the design language. Uggly&Co brings the motorcycle clothing, the quality and the connection to road racing culture.
The result is a tee that sits perfectly in the Uggly&Co world. It is motorsport-inspired, but not overdone. Detailed, but wearable. Packed with TT meaning, but still clean enough to wear every day.
It is the kind of piece that starts conversations.
More Than a Graphic Tee
A lot of motorcycle T-shirts are made to look like they belong in racing. This one actually does.
The Steve Day ‘The Map’ Tee is built around a real piece of Isle of Man TT history. It carries Steve’s connection to the course, Tooey’s eye for a good idea and Uggly&Co’s love for turning proper racing stories into clothing.
That is why it feels different.
It is not just another TT T-shirt. It is a piece of the commentary box, the Mountain Course and the culture around the world’s greatest road race.
Built for the TT, Made to Be Worn Anywhere
Like all Uggly&Co pieces, ‘The Map’ Tee is made to be worn, not kept perfect in a drawer.
It works at the TT, in the paddock, at the pub, in the garage, at race weekends or as an everyday graphic tee for anyone who loves road racing.
The design carries enough detail for TT fans to recognise what it is straight away, while still having the feel of a strong Uggly&Co piece. That balance is what makes it one of the standout designs in the collection.
A Proper Piece of TT Culture
The best products usually come from real moments.
This one came from Tooey noticing Steve’s hand-drawn map and seeing the potential in it. A simple idea, but one with a proper story behind it.
That is what Uggly&Co is built on. Real people, real racing, real stories and clothing that feels connected to the world it comes from.
The Steve Day ‘The Map’ Tee is a tribute to the Isle of Man TT Mountain Course, to the detail behind Steve Day’s commentary and to the fans who know exactly why a 37¾ mile hand-drawn map belongs on a T-shirt.
Frequently Asked Questions
What is the Steve Day ‘The Map’ Tee?
The Steve Day ‘The Map’ Tee is a Uggly&Co graphic T-shirt created from Steve Day’s hand-drawn map of the Isle of Man TT Mountain Course.
Why did Steve Day draw the TT course map?
Steve drew the map as part of his commentary preparation, helping him understand and talk through the 37¾ mile Isle of Man TT course.
How did the Uggly&Co ‘The Map’ Tee idea start?
After Tooey got chatting to Steve Day, he noticed Steve’s hand-drawn TT course map and suggested turning it into a T-shirt. That idea became ‘The Map’ Tee.
Is the Steve Day ‘The Map’ Tee connected to the Isle of Man TT?
Yes. The design is directly inspired by the Isle of Man TT Mountain Course and Steve Day’s personal commentary notes for the 37¾ mile lap.
Where can I buy the Steve Day ‘The Map’ Tee?
You can shop the Steve Day ‘The Map’ Tee and other Uggly&Co motorcycle-inspired clothing at ugglyandco.com.
