How Motorcycling Inspires Uggly&Co!

As a motorcycle brand, everything we create is deeply rooted in the spirit of riding. We take inspiration from the world of motorcycling, and in turn, we aim to give back to the culture with designs that resonate with riders.

The Birth of the Flattrack Collection

When we designed the Flattrack Collection, we knew it had to be authentic—drawing from the rugged aesthetics, vintage racing styles, and raw energy of flattrack racing. From the bold graphics to the worn-in look, every piece in the collection embodies the essence of old-school racers who lived for the track.

One of the first designs in the collection was our red, white, and blue Flattrack cap—a bold nod to classic American racing colors. But as soon as we saw it, we knew it belonged on more than just apparel.

The LS2 Helmet x Uggly&Co Flattrack Design

We took that same red, white, and blue colorway and said: “This needs to be on a helmet.” And that’s exactly what we did! We incorporated the LS2 Motorcycle Helmet into our Flattrack designs, bringing the collection full circle.

A helmet is more than just protection—it’s an extension of your style, passion, and personality. By integrating our Flattrack aesthetic into an LS2 helmet, we’ve created something that riders can wear both on and off the track, embodying the same fearless energy that inspired the collection in the first place.

Blurring the Lines Between Apparel and Motorcycle Culture

For us, motorcycling and design go hand in hand. Whether it’s through our caps, jackets, or even helmets, we’re always looking for ways to blend the two worlds—pushing the boundaries between gear and lifestyle.

The Flattrack Collection isn’t just about looking good—it’s about celebrating the history, the grit, and the adrenaline-fueled lifestyle of real riders. And now, with the LS2 Helmet incorporated into our designs, we’re taking that passion to the next level.

🔥 Ride in style. Ride with Uggly&Co.

Stay tuned for more as we continue to merge motorcycling and fashion in ways that truly represent the riders who inspire us.