The 2026 road racing season just got a serious injection of energy. A brand-new collaboration between Carl Cox Motorsport and Uggly&Co Racing is set to make waves at the legendary North West 200—and they’re not showing up quietly.
At the centre of this exciting new project is none other than Josh Brookes, a two-time British Superbike Champion with unfinished business on the Triangle circuit. Tasked with piloting the ever-capable Suzuki GSX-R750, Brookes will contest both Supersport races, aiming to convert years of speed and podium finishes into a long-overdue NW200 victory.
A Collaboration Built on Pure Motorsport DNA
Carl Cox Motorsport has long been a passionate supporter of racing across disciplines. From grassroots efforts to backing elite competitors like Michael Dunlop, Cox’s involvement in two- and three-wheel racing has always been driven by genuine love for the sport.
Now, that passion evolves into something even more hands-on. Partnering with Uggly&Co—a brand deeply rooted in motorcycle culture—this new team represents more than just sponsorship. It’s a fusion of lifestyle, racing heritage, and independent spirit.
Uggly&Co has quietly become a staple across paddocks worldwide. From the Isle of Man TT to British Superbikes and even the Daytona 200, the brand has built its name by showing up, supporting riders, and reinvesting into the sport. That same ethos now powers their transition into a full racing outfit.
The Vision Behind Uggly&Co Racing
Led by founder Al Morris, Uggly&Co Racing is the natural evolution of years spent embedded in the racing scene. This isn’t a corporate-backed effort—it’s a team built from the ground up, funded by the community that surrounds it.
Every cap, every tee, every piece of clothing has contributed to this moment.
From supporting names like Jamie Coward, Danilo Petrucci, Kyle Ryde, Bradley Ray, and Ben Birchall, Uggly&Co has always backed talent. Now, they’re taking the next step—putting their own machine on the grid at one of the most iconic road races in the world.
Josh Brookes: Experience Meets Opportunity
Josh Brookes brings both pedigree and hunger to the team. Since his NW200 debut in 2013, he’s consistently demonstrated front-running pace. A lap record in 2014, multiple podiums, and a staggering 212.4mph top speed highlight his capability around the fast and unforgiving Northern Irish circuit.
Yet one thing is missing: a win.
With the GSX-R750 beneath him—a machine proven in British Supersport competition—Brookes has a real opportunity to change that in 2026. The combination of experience, machinery, and a tight-knit independent team could be exactly what’s needed to finally stand on the top step.
More Than Racing: A Full Experience
This partnership isn’t just about results on track. Fans attending the North West 200 will be able to immerse themselves fully in the collaboration.
The exclusive 2026 Carl Cox Motorsport x Uggly&Co collection will be available throughout race week at the Uggly&Co stand in the paddock and fanzone. Expect a range that reflects both brands’ DNA—motorsport heritage fused with raw, garage-inspired style.
It’s a continuation of what Uggly&Co does best: bringing fans closer to the sport through tangible pieces of it.
A Statement Entry for 2026
This isn’t just another team entry—it’s a statement.
A globally recognised music icon with a deep-rooted passion for racing.
An independent clothing brand built from the paddock up.
A proven race winner chasing unfinished business.
Together, they form one of the most exciting stories heading into the 2026 North West 200.
And if everything clicks, it could be more than just a story—it could be history in the making.
