Supporting the Southern 100 Road Races: A Partnership Built on Passion

At Uggly&Co, we’ve always been driven by a love of motorsport and the incredible community that surrounds it. Since our very first year as a brand, we’ve been proud to support the Southern 100 Road Races, one of the most exciting and respected road racing events in the world. It’s a race that holds a special place in our hearts, and over the years, our involvement has grown beyond just a sponsorship. The Southern 100 has been a chance for us to connect with fellow enthusiasts, give back to the community, and support the volunteers and marshals who make this event possible.

Being a smaller, independent brand, we understand how much every bit of support counts, especially for local clubs and events like the Southern 100. Over the years, we’ve been fortunate enough to bring our clothing shop to the event, offering fans a chance to grab our latest designs, including exclusive collaborations with the Southern 100 itself. It’s always been an amazing experience to see fans and racers alike wearing our gear, showing the true connection between the Uggly&Co brand and the road racing community.

The Black Dub: Bringing the Flavor to the Event

Alongside us, The Black Dub team has become a staple at the Southern 100, known for their legendary burgers and fantastic hospitality. The famous Black Dub burgers have become a highlight for race fans, with many returning year after year for the unbeatable taste and the warm, welcoming vibe that only they can deliver. It’s this blend of great food, great people, and high-octane racing that truly makes the Southern 100 one of our favorite events of the year. We’ve loved being a part of it—and for 2024, we decided to take our support to the next level.

Supporting the Marshals: Custom Packs for 2024

The Southern 100 has always been a celebration of motorsport, but it’s also a testament to the incredible work that goes on behind the scenes. The marshals, volunteers, and organizers are the lifeblood of any motorsport event, and we’ve always been eager to show our appreciation for the hard work they put in. In 2024, we decided to step up our support by creating custom marshal signup packs for those working the event. These packs included a selection of free goodies, designed to make their time on the course a little more enjoyable and help them feel appreciated for the invaluable role they play.

The marshal packs included free mugs, lanyards, and custom-made tabards, designed for comfort and visibility as they stand roadside. These tabards were made with high-quality materials and feature bright, easily recognizable colors to ensure the marshals remain visible throughout the event, especially in challenging conditions. This was our way of saying thank you to the marshals for all their hard work, which often goes unnoticed by the spectators but is crucial to keeping everyone safe during the race. Seeing the Uggly&Co logo worn by the marshals with pride was a real highlight for us.

A Great Race, A Great Community

The Southern 100 Road Races is not just a race; it’s a community event that brings together some of the best riders, volunteers, and fans in the world of motorsport. From the electric atmosphere at the paddock to the roaring bikes flying past the corners, it’s a truly special event that we are incredibly proud to be a part of. The passion for road racing is something that unites us all, and being able to contribute in any way—whether by supplying clothing, supporting the marshals, or just being there to cheer on the riders—is something that fills us with pride.

As a brand, we’ve always believed in giving back to the motorsport community that’s supported us from day one. Being part of the Southern 100 gives us the opportunity to do just that, and we can’t wait to continue supporting this incredible event for years to come. The race is steeped in history, and it’s one we’ll always be excited to be involved with. Whether it’s bringing our latest designs to the track or supporting the behind-the-scenes heroes who make everything possible, we’re committed to making the Southern 100 a success every year.

Looking Ahead: What’s Next for Uggly&Co and the Southern 100?

As we look ahead to the 2025 season, we’re already planning new ways to get involved with the Southern 100 and other exciting events across the motorsport world. We’re incredibly grateful to everyone who has supported us along the way—from the riders and fans to the volunteers and marshals. The Southern 100 Road Races are more than just a race; they’re a celebration of the motorsport community, and we’re honored to be a part of it.

So, if you haven’t already, make sure you grab some of our Southern 100 collaboration gear, check out our merchandise, and keep an eye on us for even more exciting ways we’ll be contributing to the world of road racing in the future. See you at the next race!

Checkout our Collaboration Range with the Southern 100 here

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