Meet Our Riders: The Faces Behind Uggly & Co's Bold Racing Spirit

At Uggly & Co., we believe that motorsport isn’t just about the machines—it’s about the people who ride them. Our riders embody the brand’s fearless, bold spirit and live the same high-energy lifestyle we champion with every product. We’re incredibly proud to work with some of the most talented and passionate athletes in the world of motorsport, and we wanted to take the time to introduce you to the faces behind the fast bikes and race tracks.

From their personal stories to their racing achievements, our riders are not just brand ambassadors; they are the heart and soul of Uggly & Co. So, let’s meet the athletes who continue to push the limits of performance and style—and see how they represent Uggly & Co. both on and off the track.

1. Dom Herbertson: The Bomb That Keeps on Blowing Up

When you think of a rider who embodies both speed and attitude, Dom Herbertson is hard to miss. Known as “The Bomb” in the world of road racing, Dom is a rising star in the sport, with standout performances at events like the Isle of Man TT and the North West 200. He’s not just about raw speed on the track, though—his presence in the paddock and with fans is electric.

Dom’s collaboration with Uggly & Co. goes beyond just wearing a cap—he’s an integral part of our story. His signature "Dom The Bomb" cap is a testament to his bold racing style, and it reflects his fearless personality. Fans resonate with his confidence and authenticity, and Dom proudly represents the brand by sporting our gear wherever he goes. As one of our flagship riders, Dom has played a major role in showing the world that Uggly & Co. is synonymous with top-tier motorsport style.

Key Achievements:

Strong performances in Isle of Man TT and North West 200
Recognized for his aggressive yet calculated riding style
A growing presence as a fan favorite in the road racing scene

2. Davey Todd: Fearless and Focused

Davey Todd is one of the most exciting and dedicated riders in the world of road racing. His journey to success has been a combination of hard work, dedication, and unstoppable focus. Davey’s performances at some of the sport’s toughest events, like the Isle of Man TT, are a testament to his incredible talent and resilience. As a key rider for Uggly & Co., Davey not only competes at the highest levels, but he also brings the brand’s ethos to life with his down-to-earth attitude and passion for motorsport.

As one of Uggly & Co.'s top riders, Davey’s involvement with the brand is something special. His commitment to excellence both on and off the bike aligns perfectly with Uggly & Co.'s message of pushing boundaries and challenging the status quo. When you see Davey in Uggly & Co. apparel, whether on the starting line or in the pits, you know you’re witnessing the combination of performance and style.