We’re proud to announce that Uggly&Co has just added another pin to the map—Dubai! Our collaboration with The Black Dub has reached new heights, and it's all thanks to British Superbike Championship racer Simon Reid. Fresh off a strong season in the Superstock 1000 championship, Simon is not only making waves on the track but also as a relatively new ambassador for Uggly&Co. Recently spotted in Dubai rocking our Square Tee, he’s taking the brand worldwide in style.
In our office, there’s a map that tracks the places where Uggly&Co has made its mark, and it’s filling up fast. From the Isle of Man TT course to over 40 countries around the world, we’re reaching more destinations than ever—and now, Dubai has officially joined the list. It’s a thrilling milestone, showcasing how our garage-inspired lifestyle brand has become a global phenomenon. Seeing Simon represent Uggly&Co in the Middle East, a region known for its luxury and fast-paced lifestyle, is another win for the brand.
There’s a cool story behind the Square Tee that Simon wore. The design is inspired by vintage wall art, paying homage to a time when garage and petrol stations would paint their names and locations on white brick walls. This classic look captures the essence of old-school automotive culture, something we take great pride in reliving through our designs. It’s all about bringing the spirit of vintage garages back to life with a modern twist, and the Square Tee does just that.
We’re stoked to have Simon on board as an ambassador. He embodies the Uggly&Co ethos: rugged, authentic, and driven by passion. His adventures in Dubai and beyond give us another reason to keep pushing the boundaries of where the brand can go. Seeing Uggly&Co reach new locations isn’t just about expanding our presence—it’s about keeping the vintage spirit alive, no matter where in the world we find ourselves.
Stay tuned for more adventures with Uggly&Co and our ambassadors as we continue to make our mark globally. Dubai is just the latest chapter in our journey—who knows where we’ll show up next?
Click here to shop the Square Tee and explore more vintage-inspired designs!
