{"title":"Collection 3.0","description":"\u003cp\u003eBoards \u0026amp; Bikes (Collection 3.0) — vintage 80s surf culture meets motorcycle heritage in this unique retro-inspired apparel collection.\u003c\/p\u003e","products":[{"product_id":"black-diamond-bucket-hat","title":"Black Diamond Bucket Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIntroducing the Black Diamond Bucket Hat,\u003cstrong\u003e \u003c\/strong\u003ecrafted in response to popular demand! This hat showcases our signature diamond logo in a sleek black and white design, paired with the frayed and distressed detailing that fans of our Diamond collection love. Available in one size, with a inside circumference of 22 inches, it’s perfect for adding a vintage flair to your look while keeping it stylish and laid-back.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli\u003e\u003cb\u003eDesigned at the Uggly\u0026amp;Co Testing Centre, London, UK. \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e100% Cotton Bucket Hat\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdult adjustable – one size fits most\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":49816848728386,"sku":"HW058","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/vintagebucketshatsblack.png?v=1727273644"},{"product_id":"patchwork-diamond-bucket-hat","title":"Patchwork Diamond Bucket Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIntroducing the Patchword Diamond Bucket Hat, a unique blend of style and texture. Crafted from beige and light brown fabrics layered over each other in a patchwork design, this bucket hat has undergone a special wash to create naturally frayed edges, giving it a worn, weathered look. At the front, you'll find the iconic Diamond logo that launched the entire range, distressed and frayed to match the rugged style. This bucket hat is a perfect fusion of vintage charm and contemporary edge.\u003cbr\u003e\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli\u003e\u003cb\u003eDesigned at the Uggly\u0026amp;Co Testing Centre, London, UK. \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e100% Cotton Bucket Hat\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eS\/M or L\/XL\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdult adjustable – one size fits most\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"S\/M","offer_id":49816849580354,"sku":"HW059","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"L\/XL","offer_id":49816849613122,"sku":"HW059-2","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/vintagebuckethatsformen.png?v=1727274085"},{"product_id":"beige-surf-diamond-hoodie","title":"Beige Surf Diamond Hoodie","description":"\u003cp data-start=\"144\" data-end=\"609\" class=\"\"\u003eThe Surf Diamond Hoodie is a heavyweight statement piece from our Collection 3.0 Boards \u0026amp; Bikes, built for those who appreciate detail, design, and pure craftsmanship. Made from a soft stone-beige fabric, each hoodie undergoes a special multi-day wash process to create a unique, weathered look and a broken-in feel. This technique softens the material and brings out subtle aging at the seams, giving it that lived-in, vintage vibe straight off the hanger.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"1017\" class=\"\"\u003eOne of the standout features of this hoodie is the addition of two extra forearm panels, each showcasing the collection’s signature wave texture. It’s an unexpected touch — one that adds visual depth and uniqueness you won’t find on your average hoodie. A small woven label reading \u003cem data-start=\"893\" data-end=\"917\"\u003e\"Clothing \u0026amp; Lifestyle\"\u003c\/em\u003e sits subtly on the left forearm, offering a nod to Uggly\u0026amp;Co’s ethos without shouting for attention.\u003c\/p\u003e\n\u003cp data-start=\"1019\" data-end=\"1409\" class=\"\"\u003eBut what really sets this piece apart is the embroidery. The front features our iconic Uggly\u0026amp;Co diamond logo with the wave pattern woven in, but the true centerpiece is on the back — a custom-made lightweight badge stitched directly into the hoodie with fraying edges and thousands of precise stitches forming the wave-filled diamond logo. It’s rugged, refined, and bursting with character.\u003c\/p\u003e\n\u003cp data-start=\"1411\" data-end=\"1727\" class=\"\"\u003eLined with a warm fleece interior, the Surf Diamond Hoodie is built for chillier days — whether you're out by the water, trackside, or just repping that laid-back surf-meets-motor vibe. This hoodie isn’t just clothing; it’s a piece of the Uggly\u0026amp;Co journey — handcrafted, purpose-built, and designed to stand out.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli id=\"yui_3_17_2_1_1607469797790_475\"\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight 380gsm \u003c\/strong\u003e\u003cstrong\u003e‘Classic’ Hoodie Fit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFleece Lined Interior\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eModel wearing Large (Model is 6.1ft)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50275485647170,"sku":"HD160 XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50275485679938,"sku":"HD160 S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50275485712706,"sku":"HD160 M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50275485745474,"sku":"HD160 L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50275485778242,"sku":"HD160 XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50275485811010,"sku":"HD160 2XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50275485843778,"sku":"HD160 3XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50275485876546,"sku":"HD160 4XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/surf-hoodie.png?v=1744713114"},{"product_id":"blue-surf-diamond-hoodie","title":"Purple Surf Diamond Hoodie","description":"\u003cp data-start=\"181\" data-end=\"646\" class=\"\"\u003eThe Purple Surf Diamond Hoodie from our Collection 3.0 Boards \u0026amp; Bikes collection is a bold expression of laid-back energy and crafted quality. Made from a unique blend of soft purple and blue hues, the fabric has been treated with a special multi-day wash process to give it an ultra-soft feel and naturally weathered finish. Subtle ageing along the seams gives this hoodie a slightly vintage, sun-faded character that looks and feels lived in from day one.\u003c\/p\u003e\n\u003cp data-start=\"648\" data-end=\"944\" class=\"\"\u003eTwo custom panels sit on each forearm, featuring our signature wave texture in soft pink — a subtle design detail that adds movement and depth, setting this piece apart. A woven label reading \u003cem data-start=\"840\" data-end=\"864\"\u003e\"Clothing \u0026amp; Lifestyle\"\u003c\/em\u003e is stitched into the left arm, bringing a quiet touch of Uggly\u0026amp;Co storytelling.\u003c\/p\u003e\n\u003cp data-start=\"946\" data-end=\"1342\" class=\"\"\u003eOn the front, the hoodie features our iconic diamond logo in crisp white, accented with soft pink highlights. But the standout detail is found on the back — a lightweight stitched-on badge of the diamond logo, built up with fraying edges and tens of thousands of stitches. The wave design is printed directly into the badge, creating a textured, layered feel that brings the whole design to life.\u003c\/p\u003e\n\u003cp data-start=\"1344\" data-end=\"1612\" class=\"\"\u003eFinished with a cosy fleece lining, the Purple Surf Diamond Hoodie is made to keep you warm while repping the surf-meets-motor lifestyle we live for. Packed with detail, built to last, and unapologetically Uggly — this is more than a hoodie, it’s a wearable story.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli id=\"yui_3_17_2_1_1607469797790_475\"\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight 380gsm \u003c\/strong\u003e\u003cstrong\u003e‘Classic’ Hoodie Fit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFleece Lined Interior\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eModel wearing Large (Model is 6.1ft)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50275486531906,"sku":"HD161 XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50275486564674,"sku":"HD161 S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50275486597442,"sku":"HD161 M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50275486630210,"sku":"HD161 L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50275486662978,"sku":"HD161 XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50275486695746,"sku":"HD161 2XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50275486728514,"sku":"HD161 3XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50275486761282,"sku":"HD161 4XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/k.png?v=1744712993"},{"product_id":"black-surf-diamond-hoodie","title":"Black Surf Diamond Hoodie","description":"\u003cp class=\"\" data-end=\"568\" data-start=\"166\"\u003eThe Black Surf Diamond Hoodie from our Collection 3.0 Boards \u0026amp; Bikes range brings together subtle surf tones and rugged craftsmanship in a piece that’s built to last and made to move. Crafted from a heavyweight black fabric, each hoodie goes through an extended wash process that gives it a naturally faded, slightly aged finish with an ultra-soft feel and a worn-in look straight out the gate.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"880\" data-start=\"570\"\u003eOn each forearm, you’ll find custom panels featuring the collection’s signature wave texture — a subtle, standout detail that nods to the surf culture behind this range. A small woven \u003cem data-end=\"778\" data-start=\"754\"\u003e“Clothing \u0026amp; Lifestyle”\u003c\/em\u003e label sits stitched into the left sleeve, keeping things understated but true to the Uggly\u0026amp;Co spirit.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1336\" data-start=\"882\"\u003eThe front of the hoodie is marked by our iconic diamond logo, embroided in light grey and paired with a matching wave pattern, giving it a clean, tonal look. Around the back, the hoodie features a lightweight stitched-on badge — frayed at the edges, sewn with tens of thousands of stitches, and printed with that same grey wave pattern running through the diamond logo. It’s a centerpiece that speaks to our roots: rugged, weathered, and full of character.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1638\" data-start=\"1338\"\u003eWith a warm fleece lining, premium embroidery throughout, and attention to detail in every stitch, the Black Surf Diamond Hoodie is the perfect go-to for cooler days — whether you’re road-tripping, trackside, or posted up by the coast. Quietly bold and full of depth, this is Uggly\u0026amp;Co done right.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli id=\"yui_3_17_2_1_1607469797790_475\"\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight 380gsm \u003c\/strong\u003e\u003cstrong\u003e‘Classic’ Hoodie Fit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFleece Lined Interior\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cem\u003eModel wearing Large (Model is 6.1ft)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50275487220034,"sku":"HD159 XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50275487252802,"sku":"HD159 S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50275487285570,"sku":"HD159 M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50275487318338,"sku":"HD159 L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50275487351106,"sku":"HD159 XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50275487383874,"sku":"HD159 2XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50275487416642,"sku":"HD159 3XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50275487449410,"sku":"HD159 4XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/surfhoodie.png?v=1744712878"},{"product_id":"blue-surf-diamond-trucker-hat","title":"Blue Surf Diamond Trucker Hat","description":"\u003cp class=\"\" data-end=\"483\" data-start=\"149\"\u003eFrom Collection 3.0 – Boards \u0026amp; Bikes, the Blue Surf Diamond Trucker Hat is a clean and crisp take on our signature surf-inspired aesthetic. It features a bold white print of the Uggly\u0026amp;Co diamond logo across the front, layered with a light blue wave texture that ties into the collection’s hand-drawn, board-meets-bike design language.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"742\" data-start=\"485\"\u003eBuilt on a classic trucker hat frame, this piece blends colour and comfort effortlessly, with a navy blue front panel, a sun-faded light blue peak complete with distressed, ripped detailing, and a breathable white mesh back to keep things cool on the move.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"937\" data-start=\"744\"\u003eWhether you're chasing summer, cruising coastal roads, or kicking back after the ride, the Blue Surf Diamond Trucker Hat brings the Boards \u0026amp; Bikes lifestyle to life with effortless, everyday style.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli\u003e\u003cb\u003eUggly\u0026amp;Co\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBreathable nylon mesh back\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCurved Peak \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdult adjustable – one size fits most\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":50278297633090,"sku":"HW246","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/BlueSurfingVintageHats.png?v=1744645477"},{"product_id":"violet-surf-diamond-trucker-hat","title":"Purple Surf Diamond Trucker Hat","description":"\u003cp data-start=\"162\" data-end=\"503\" class=\"\"\u003ePart of our Collection 3.0 – Boards \u0026amp; Bikes, the Purple Surf Diamond Trucker Hat brings a fresh, playful twist to our classic trucker hat silhouette. The front showcases our signature diamond logo, reimagined in a soft pink print and layered with the collection’s iconic wave texture, a nod to both surf culture and Uggly\u0026amp;Co’s rugged roots.\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"751\" class=\"\"\u003eThis cap features a unique blend of tones: a washed light blue peak with raw, ripped detailing for that worn-in edge, a rich purple front panel that makes the pink logo pop, and a light grey mesh back for breathability and comfort on warmer days.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"924\" class=\"\"\u003eBlending standout colour with weathered character, the Purple Surf Diamond Trucker Hat is made for road trips, beach days, or wherever your Boards \u0026amp; Bikes lifestyle takes you.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli\u003e\u003cb\u003eUggly\u0026amp;Co\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBreathable nylon mesh back\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCurved Peak \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdult adjustable – one size fits most\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":50278298878274,"sku":"HW245","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/SurfingCapsformen.png?v=1744645437"},{"product_id":"beige-surf-diamond-trucker-hat","title":"Beige Surf Diamond Trucker Hat","description":"\u003cp data-start=\"156\" data-end=\"511\" class=\"\"\u003eThe Beige Surf Diamond Trucker Hat is a fresh addition to our Collection 3.0 – Boards \u0026amp; Bikes range, fusing our signature rugged style with surf-inspired detail. Front and centre is the iconic Uggly\u0026amp;Co diamond logo, now reworked with the collection’s signature wave texture, creating a graphic that captures the spirit of both the ocean and the open road.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"840\" class=\"\"\u003eBuilt on a classic trucker silhouette, this cap features a heavily distressed, ripped-up brown peak that adds a vintage, worn-in character. The front panel comes in soft beige, while the rear features a breathable white mesh back, perfect for keeping cool on hot days, whether you're at the beach, in the garage, or trackside.\u003c\/p\u003e\n\u003cp data-start=\"842\" data-end=\"1009\" class=\"\"\u003eFinished with bold branding, durable construction, and laid-back attitude, the Beige Surf Diamond Trucker Hat is the go-to accessory for wherever Boards \u0026amp; Bikes takes you.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli\u003e\u003cb\u003eUggly\u0026amp;Co\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBreathable nylon mesh back\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCurved Peak \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAdult adjustable – one size fits most\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":50278302122306,"sku":"HW244","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/VintageStyleSurfingCaps.png?v=1744645374"},{"product_id":"beige-surf-diamond-tee","title":"Beige Surf Diamond Tee","description":"\u003cp data-start=\"150\" data-end=\"595\" class=\"\"\u003eThe Beige Surf Diamond Tee is a standout piece from our Collection 3.0 Boards \u0026amp; Bikes. Crafted from soft, premium fabric, this tee features the iconic Uggly\u0026amp;Co diamond logo front and center, set against a unique wave texture that runs through the background. Hand-sketched during the design process, the wave not only captures the essence of surfing but also features a winding road weaving into it, a subtle nod to our motorcycle roots.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"931\" class=\"\"\u003eThe tee carries the Collection’s spirit, with the slogan arching under the diamond logo — bringing together the adrenaline of bikes and the laid-back vibe of surf culture. The colors are inspired by the iconic tones of surfing, with earthy beiges and ocean hues evoking both the freedom of the open road and the serenity of the beach.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1288\" class=\"\"\u003eAs with every Uggly\u0026amp;Co design, the details matter. Even the neckline features a surf-inspired bandana print, adding a hidden touch of style that connects the entire piece. This tee is all about blending rugged, motorsport energy with the easy-going surfing lifestyle — making it perfect for those who love to ride the waves of both the road and the ocean.\u003c\/p\u003e\n\u003cp data-start=\"1290\" data-end=\"1457\" class=\"\"\u003eA true piece for those who embrace adventure, the Beige Surf Diamond Tee is more than just a t-shirt — it’s a statement of freedom, heritage, and the perfect ride.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight \u003c\/strong\u003e\u003cstrong\u003e‘Classic’ Tee Fit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e100% Cotton\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50504854274370,"sku":"TS103 XS","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50504854307138,"sku":"TS103 S","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50504854339906,"sku":"TS103 M","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50504854372674,"sku":"TS103 L","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50504854405442,"sku":"TS103 XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50504854438210,"sku":"TS103 2XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50504854470978,"sku":"TS103 3XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50504854503746,"sku":"TS103 4XL","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/beige-surfing-graphic-tee.png?v=1747315010"},{"product_id":"u-c-aviator-sunglasses","title":"U\u0026C Aviator Sunglasses","description":"\u003cp data-start=\"144\" data-end=\"482\" class=\"\"\u003eThe U\u0026amp;C Aviator Sunglasses are where classic design meets Uggly\u0026amp;Co craftsmanship. These sunglasses feature a sleek black and silver frame, complemented by a striking black lens that provides a sharp, bold look. With a subtle Uggly\u0026amp;Co logo etched on both the lens and arms, these aviators offer understated branding that makes a statement.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"895\" class=\"\"\u003eThe arms of these sunglasses are where the detail truly shines. Designed with an intricate diamond-textured mold, the arms showcase the signature Uggly\u0026amp;Co logo, adding a unique and refined touch. To keep them securely in place, especially during high-energy activities like riding motorcycles, the arms are finished with a light grey\/silver rubber coating, ensuring they stay locked in while you’re on the move.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1193\" class=\"\"\u003eAs with all our premium products, the U\u0026amp;C Aviators come with a custom one-off wooden box, designed in-house to store your shades in style while on the go. Also included is a silk sunglasses pouch and a fabric lens cleaner — everything you need to protect and maintain your new favorite accessory.\u003c\/p\u003e\n\u003cp data-start=\"1195\" data-end=\"1371\" class=\"\"\u003eWhether you're cruising down the road or simply out enjoying the sun, the U\u0026amp;C Aviator Sunglasses are the perfect companion for those who demand quality, style, and performance.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePolarised UV 400 Protection \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eEach pair includes a one-off wooden box, a silk sunglasses sleeve, and a silk sunglasses lens cleaner.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":50504856338754,"sku":"SG001","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/Ugglyandco-Aviator-sunglasses.png?v=1744797922"},{"product_id":"u-c-wayfarer-sunglasses","title":"U\u0026C Wayfarer Sunglasses","description":"\u003cp data-start=\"224\" data-end=\"532\" class=\"\"\u003eIntroducing the U\u0026amp;C Wayfarer Sunglasses — a brand new product for us here at Uggly\u0026amp;Co, and one we’re seriously proud of. The wayfarer is a staple in the world of sunglasses, and this is our unique take on a timeless classic. Stylish, versatile, and easy to wear — this is the one pair you don’t want to miss.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"796\" class=\"\"\u003eOur U\u0026amp;C Wayfarers come in a sleek, understated design with bold red highlights on the frame and the inside of the arms, adding just the right amount of attitude. They feature our signature Uggly\u0026amp;Co logo printed on the lens and arms — subtle, but unmistakably us.\u003c\/p\u003e\n\u003cp data-start=\"798\" data-end=\"993\" class=\"\"\u003eThese are the perfect lower-key shades for a sunny day. Whether you're cruising the coast, heading to a meet-up, or just out and about, they’ve got you covered with a laid-back but elevated look.\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1316\" class=\"\"\u003eEach pair comes complete with a premium silk sunglasses pouch, a soft silk fabric lens cleaner, and a custom one-off wooden storage box — designed entirely in-house. This handcrafted box is something you won’t see anywhere else, and it's included free with every pair, making them perfect for travel, display, or gifting.\u003c\/p\u003e\n\u003cp data-start=\"1318\" data-end=\"1521\" class=\"\"\u003eFrom the streets to the paddock, the U\u0026amp;C Wayfarers are built for life on the go — and it’s been awesome to see Danilo Petrucci repping them in the WSBK paddock. A true classic, now done the Uggly\u0026amp;Co way.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\u003c\/ul\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eUV 400 Protection \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eEach pair includes a one-off wooden box, a silk sunglasses sleeve, and a silk sunglasses lens cleaner.\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":50504866038082,"sku":"SG002","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/wayfer-ugglyandco-sunglasses.png?v=1744797316"},{"product_id":"u-c-paddock-sunglasses","title":"U\u0026C 'Classic' Paddock Sunglasses","description":"\u003cp class=\"\" data-end=\"546\" data-start=\"285\"\u003eCycling-inspired and built for action, the Paddock Sunglasses are designed to perform both on track and off. Whether you're hitting the pedals prepping for race weekend or chilling in the paddock between sessions, they’re fast, bold, and unapologetically Uggly.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"893\" data-start=\"548\"\u003eAt the forefront is a large Uggly\u0026amp;Co logo running across the top of the lens — sliced off in our signature style — creating a striking, unmistakable look. The lightweight, streamlined frame is built for comfort and durability, fitted with a nose pincher and rubber arm grips to ensure they stay locked in place, no matter how hard you're riding.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1234\" data-start=\"895\"\u003eThe current wave of cycling-style shades in casual wear hasn’t gone unnoticed, and the Paddock Sunglasses slot straight into that trend — combining fashion with function in the purest way. They come packaged with a custom Uggly\u0026amp;Co silk sleeve and a protective foam zip pouch, perfect for storing your lenses post-ride or while on the move.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1539\" data-start=\"1236\"\u003eWhat makes them truly versatile is the inclusion of two interchangeable lens options. One is a red and yellow lens that delivers a vibrant, sun-soaked energy, perfect for the track or summer rides. The other is a black lens for a stealth, low-key finish that pairs seamlessly with the matte black frame.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1539\" data-start=\"1236\"\u003e\u003cmeta charset=\"utf-8\"\u003eWe’ve also got another version on offer — slightly more understated, but just as versatile. This alternative design features a small Uggly\u0026amp;Co logo placed neatly in the center of the lens, with subtle branding on the arms. It’s a more low-key option, ideal for everyday wear or anyone who prefers a cleaner, more casual look without losing the edge. \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1796\" data-start=\"1541\"\u003eBranding is clean and bold, with Uggly\u0026amp;Co details on both arms. Each lens is UV400 polarized, offering full protection while keeping your vision razor sharp. From the paddock to the street, this is a new era of Uggly\u0026amp;Co — made to move, built to stand out.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePolarised Technology with UV 400 Protection \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eEach pair includes a zip-up foam pouch, a silk sunglasses sleeve, and two interchangeable lenses.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned with rubber grips on both the nose and arms for a secure, comfortable fit that stays in place all day.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cb\u003eTwo different designs. The Classic U\u0026amp;C Paddock Sunglasses, featuring the Large Uggly\u0026amp;Co Branding, or the Script U\u0026amp;C Paddock Sunglasses, for the lower-key option. \u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":50504895332674,"sku":"SG004","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/motorcycle-davey-todd-sunglasses.png?v=1745937542"},{"product_id":"blue-surf-diamond-tee","title":"Blue Surf Diamond Tee","description":"\u003cp class=\"\" data-end=\"495\" data-start=\"151\"\u003eThe Blue Surf Diamond Tee from our Collection 3.0 Boards \u0026amp; Bikes brings together the world of surfing and motorcycles in one bold design. Featuring a crisp white print of the iconic Uggly\u0026amp;Co diamond logo, this tee is set against a light blue wave that flows through the background, symbolizing the carefree energy of the surf lifestyle.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"805\" data-start=\"497\"\u003eHand-sketched during the design process, the wave includes a winding road, paying tribute to our motorcycle roots while embracing the laid-back nature of the surfing world. The tee also showcases the Collection’s signature slogan arching beneath the diamond logo, seamlessly blending the two worlds together.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1113\" data-start=\"807\"\u003eThe design is completed with surf-inspired details, including a bandana print on the neckline — an unexpected touch that adds a unique, rugged flair. With its fresh color palette of soft blues and whites, this tee is perfect for those who appreciate both the thrill of the ride and the freedom of the surf.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1305\" data-start=\"1115\"\u003eThe Blue Surf Diamond Tee is more than just a t-shirt; it’s a celebration of adventure, heritage, and style that effortlessly balances motorsport intensity with the ease of surf cultur\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight \u003c\/strong\u003e\u003cstrong\u003e‘Classic’ Tee Fit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e100% Cotton\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50504922530114,"sku":"TS102 XS","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50504922562882,"sku":"TS102 S","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50504922595650,"sku":"TS102 M","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50504922628418,"sku":"TS102 L","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50504922661186,"sku":"TS102 XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50504922693954,"sku":"TS102 2XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50504922726722,"sku":"TS102 3XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50504922759490,"sku":"TS102 4XL","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/surf-graphic-tee.png?v=1747315167"},{"product_id":"purple-surf-diamond-tee","title":"Purple Surf Diamond Tee","description":"\u003cp data-start=\"151\" data-end=\"524\" class=\"\"\u003eThe Purple Surf Diamond Tee from our Collection 3.0 Boards \u0026amp; Bikes collection captures the perfect blend of surf vibes and motorcycle heritage. Featuring the iconic Uggly\u0026amp;Co diamond logo in white, this tee is complemented by a wave in soft pink, light turquoise blue, and light blue — a mix of surfing-inspired colors that evoke the freedom and energy of the ocean.\u003c\/p\u003e\n\u003cp data-start=\"526\" data-end=\"801\" class=\"\"\u003eThe wave, hand-sketched during the design process, incorporates a winding road, seamlessly tying together our roots in motorcycles with the relaxed spirit of surfing. The Collection’s signature slogan arches beneath the diamond logo, adding a touch of boldness to the design.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"1079\" class=\"\"\u003eThe tee is rich in detail, with a surf-inspired bandana print on the neckline, adding a unique touch of style. The mix of soft and vibrant colors makes this tee a standout piece, perfect for anyone who embraces both the thrill of the ride and the peaceful energy of the waves.\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1270\" class=\"\"\u003eThe Purple Surf Diamond Tee is more than just a t-shirt; it’s a celebration of adventure, a fusion of motorsport and surf culture, and a symbol of the freedom to ride and surf in style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight \u003c\/strong\u003e\u003cstrong\u003e‘Classic’ Tee Fit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e100% Cotton\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50504924037442,"sku":"TS105 XS","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50504924070210,"sku":"TS105 S","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50504924102978,"sku":"TS105 M","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50504924135746,"sku":"TS105 L","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50504924168514,"sku":"TS105 XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50504924201282,"sku":"TS105 2XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50504924234050,"sku":"TS105 3XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50504924266818,"sku":"TS105 4XL","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/surfing-tshirt_659d985b-e595-4297-97df-886c0ac5a107.png?v=1747315059"},{"product_id":"soft-white-surf-diamond-tee","title":"Soft-White Surf Diamond Tee","description":"\u003cp data-start=\"161\" data-end=\"550\" class=\"\"\u003eThe Soft-White Surf Diamond Tee from our Collection 3.0 Boards \u0026amp; Bikes collection blends the laid-back vibe of surfing with the raw energy of motorcycles. This off-white, stone-colored tee features the iconic Uggly\u0026amp;Co diamond logo in bold black, with a light blue and pink wave print flowing through the background — combining cool, calm ocean tones with a touch of playful energy.\u003c\/p\u003e\n\u003cp data-start=\"552\" data-end=\"833\" class=\"\"\u003eHand-sketched for a unique touch, the wave design incorporates a winding road, paying homage to our motorcycle roots while embracing the easygoing spirit of surf culture. The Collection’s signature slogan arches under the diamond logo, adding a bold, dynamic element to the design.\u003c\/p\u003e\n\u003cp data-start=\"835\" data-end=\"1104\" class=\"\"\u003eDetails matter with this tee, and the surf-inspired bandana print on the neckline offers a hidden touch of style. The soft, off-white color and the mix of black, light blue, and pink make this tee perfect for anyone who loves a clean, fresh look with a splash of color.\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1282\" class=\"\"\u003eThe Soft-White Surf Diamond Tee isn’t just a t-shirt — it’s a celebration of both adventure and style, a perfect blend of motorsport intensity and surf-inspired relaxation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight \u003c\/strong\u003e\u003cstrong\u003e‘Classic’ Tee Fit\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e100% Cotton\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50504927609154,"sku":"TS104 XS","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50504927641922,"sku":"TS104 S","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50504927674690,"sku":"TS104 M","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50504927707458,"sku":"TS104 L","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50504927740226,"sku":"TS104 XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50504927772994,"sku":"TS104 2XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50504927805762,"sku":"TS104 3XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50504927838530,"sku":"TS104 4XL","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/white-surf-graphic-tee.png?v=1747315108"},{"product_id":"black-diamond-swim-shorts","title":"Black Diamond Swim Shorts","description":"\u003cp data-end=\"398\" data-start=\"31\"\u003eMeet the \u003cem data-end=\"67\" data-start=\"40\"\u003eBlack Diamond Swim Shorts\u003c\/em\u003e — a more understated take on our debut swimwear collection, designed for those who prefer their style subtle but full of substance. These trunks strip things back without losing any of the detail, blending Uggly\u0026amp;Co’s raw edge with a cooler, more minimal beach look. Perfect for those who want to make a statement without shouting.\u003c\/p\u003e\n\u003cp data-end=\"754\" data-start=\"400\"\u003eThe shorts feature an all-over, vintage-style hand-drawn wave texture in deep black and dark grey tones. The pattern is intentionally subtle, giving the trunks a rich, layered look that reveals more the closer you get. Instead of bold graphics, the only branding is a small rubber Diamond logo badge on the left leg — clean, sharp, and quietly confident.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1120\" data-start=\"756\"\u003eThough minimal in appearance, they’re loaded with detail. A mesh inner lining adds comfort, while the adjustable drawcord waistband and handy back pocket make them practical for all-day wear. The \u003cem data-end=\"979\" data-start=\"952\"\u003eBlack Diamond Swim Shorts\u003c\/em\u003e are built for those who like to keep it low-key, but never plain — a quiet standout with texture, depth, and that signature Uggly\u0026amp;Co finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eUggly\u0026amp;Co\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e100% Polyester Quick Dry\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50505322660162,"sku":"ST003 XS","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50505322692930,"sku":"ST003 S","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50505322725698,"sku":"ST003 M","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50505322758466,"sku":"ST003 L","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50505322791234,"sku":"ST003 XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50505322824002,"sku":"ST003 2XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50505322856770,"sku":"ST003 3XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50505322889538,"sku":"ST003 4XL","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/mens-simming-shorts-retro-surf-moto.png?v=1775492606"},{"product_id":"blue-diamond-swim-shorts","title":"Blue Diamond Swim Shorts","description":"\u003cp data-end=\"400\" data-start=\"30\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eIntroducing the \u003c\/span\u003e\u003cem style=\"font-size: 0.875rem;\" data-end=\"72\" data-start=\"46\"\u003eBlue Diamond Swim Shorts\u003c\/em\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e — our very first dive into swimwear here at Uggly\u0026amp;Co. These men’s trunks are designed to carry the spirit of the sea, surf, and laid-back beach days, all while staying true to our gritty, distinctive style. Built for both function and flair, they mark a new chapter for the brand — one where ocean energy meets motorsport edge.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"817\" data-start=\"402\"\u003eThe shorts come in a deep navy blue, reminiscent of the ocean at dusk. Running down the right leg is a striking wave texture in light blue and pink, blending movement and contrast in true surf-inspired fashion. Our Diamond logo is printed boldly within the wave, while a smaller version sits on the left leg — subtle but unmistakable. It’s a colorway that captures sunsets, salt air, and summer nights on the coast.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1187\" data-start=\"819\"\u003eComfort hasn’t been forgotten — with a breathable mesh lining inside, a handy back pocket, and drawcords for an adjustable waist, these swim shorts are ready for wherever the day takes you. Whether you're in the water or just kicking back shoreside, the Blue Diamond Swim Shorts are built for bold summer living, with the kind of rugged detail only Uggly\u0026amp;Co can bring.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eUggly\u0026amp;Co\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e100% Polyester \u003cmeta charset=\"utf-8\"\u003eQuick Dry \u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50505362964802,"sku":"ST002 XS","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50505362997570,"sku":"ST002 S","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50505363030338,"sku":"ST002 M","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50505363063106,"sku":"ST002 L","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50505363095874,"sku":"ST002 XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50505363128642,"sku":"ST002 2XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50505363161410,"sku":"ST002 3XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50505363194178,"sku":"ST002 4XL","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/mens-surf-motorcycle-shorts-lightweight.png?v=1775492717"},{"product_id":"beige-diamond-swim-shorts","title":"Beige Diamond Swim Shorts","description":"\u003cp data-start=\"31\" data-end=\"440\"\u003eA first for us at Uggly\u0026amp;Co — introducing the \u003cem data-start=\"76\" data-end=\"103\"\u003eBeige Diamond Swim Shorts\u003c\/em\u003e, our debut men’s swimwear release. Crafted with the same attention to detail and identity that defines our brand, these trunks bring together style, comfort, and function for long summer days. Featuring our iconic Diamond logo, this design is a nod to surf culture, sandy beaches, and rolling waves — reimagined through a Uggly\u0026amp;Co lens.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"888\"\u003eThe swim shorts come in a dark beige tone, evoking that sun-kissed beach sand vibe. A bold wave graphic flows down the right leg in dark grey and white, finished with our signature Diamond logo. On the left leg, a smaller version of the logo sits subtly, keeping things clean but unmistakably Uggly. It’s a wearable tribute to warm coastlines, saltwater sessions, and the cool calm of surf life — but still built for the grit of motorsport roots.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"1215\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned for comfort and functionality, the shorts include a mesh inner lining, a secure back pocket, and drawcords for an adjustable waist fit. Whether you’re jumping into the ocean, lounging poolside, or just living that laid-back lifestyle, these shorts are built for it. Simple, rugged, and stylish — just how we like it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eUggly\u0026amp;Co\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoards \u0026amp; Bikes Collection 3.0 (May 25')\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e100% Polyester Quick Dry \u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"xs","offer_id":50505514156354,"sku":"ST001 XS","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"s","offer_id":50505514189122,"sku":"ST001 S","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"m","offer_id":50505514221890,"sku":"ST001 M","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"l","offer_id":50505514254658,"sku":"ST001 L","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xl","offer_id":50505514287426,"sku":"ST001 XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxl","offer_id":50505514320194,"sku":"ST001 2XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxxl","offer_id":50505514352962,"sku":"ST001 3XL","price":37.5,"currency_code":"GBP","in_stock":true},{"title":"xxxxl","offer_id":50505514385730,"sku":"ST001 4XL","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/mens-simming-shorts-on-body-surf-style.png?v=1775492949"},{"product_id":"u-c-script-paddock-sunglasses","title":"U\u0026C 'Script' Paddock Sunglasses","description":"\u003cp data-start=\"239\" data-end=\"646\" class=\"\"\u003eInspired by the high-paced world of cycling and motorsport, the U\u0026amp;C ‘Script’ Paddock Glasses are engineered for performance — whether you're pushing pedals, racing between sessions, or just soaking up some off-duty sun. With the same streamlined silhouette as our original Paddock Shades, this version turns the dial down just a notch, offering a more understated look without losing the bold Uggly\u0026amp;Co edge.\u003c\/p\u003e\n\u003cp data-start=\"648\" data-end=\"932\" class=\"\"\u003eAt the center is a clean, smaller U\u0026amp;C script logo across the lens — subtle, sharp, and effortlessly cool. The matte black frame keeps things sleek, while the lightweight build, nose pincher, and rubber arm grips mean these shades are made to stay put, no matter how hard you’re going.\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"1244\" class=\"\"\u003eThe ‘Script’ edition still brings all the tech: UV400 polarized lenses for full protection and crystal-clear vision, plus two interchangeable options — a vivid red\/yellow lens to bring the heat, and a stealthy black lens for that low-key, everyday finish. Fashion and function, bundled into one killer package.\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1411\" class=\"\"\u003eEach pair comes with a custom Uggly\u0026amp;Co silk sleeve and protective foam zip pouch, ideal for stashing your shades whether you’re heading trackside or out for the day.\u003c\/p\u003e\n\u003cp data-start=\"1413\" data-end=\"1552\" class=\"\"\u003eSubtle, clean, and confidently built to move — the ‘Script’ Paddock Glasses are Uggly\u0026amp;Co’s take on elevated minimalism. Ready when you are.\u003c\/p\u003e\n\u003cul id=\"yui_3_17_2_1_1607469797790_476\"\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePolarised Technology with UV 400 Protection \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eEach pair includes a zip-up foam pouch, a silk sunglasses sleeve, and two interchangeable lenses.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned with rubber grips on both the nose and arms for a secure, comfortable fit that stays in place all day.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cb\u003eTwo different designs. The Classic U\u0026amp;C Paddock Sunglasses, featuring the Large Uggly\u0026amp;Co Branding, or the Script U\u0026amp;C Paddock Sunglasses, for the lower-key option. \u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Uggly and Co","offers":[{"title":"Default Title","offer_id":50513061380418,"sku":"SG005","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/files\/cyclingsunglasses.png?v=1744800646"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4451\/8210\/collections\/Vintage-motorcycle-surfing-hoodie.png?v=1771579906","url":"https:\/\/ugglyandco.com\/collections\/collection-3-0.oembed","provider":"Uggly and Co","version":"1.0","type":"link"}